![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6e88fe00-c522-4fa7-81ff-7313e27fc77f/e2f6bb32-a00a-43a3-b93b-f9bb4d8ee30c_rw_600.png?h=49e474dc1641b208d4672736dd461cd9)
"Bair talks about today's online customers and the ways in which marketers can optimize each and every connection"
Anthony Bucci
Revzilla
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6e88fe00-c522-4fa7-81ff-7313e27fc77f/21d7bc41-40dc-4abb-bd23-cb0795b1cf71_rw_600.png?h=bad18960be8ca39614ec3e9be6d65fd5)
Bair not only shows today's online marketing professionals how to create that experience, he also shows you why it's so important"
David Feller
Yummly
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6e88fe00-c522-4fa7-81ff-7313e27fc77f/71da7917-cc1c-4655-b7e6-12d542f8a716_rw_1200.png?h=002f6cb1d0febcc70e53971acbad7498)
"Finally, a book that speaks to today's online marketers, written by a decades-long expert in the field."
Chris Fralic
Partner, First Round Capital